Instacart

In collaboration with Wolff Olins, we developed Instacart’s Brand Identity. Our goal was to help Instacart create a shopping experience that supports Instacart shoppers as the company further expands its reach beyond groceries.

Through a focus on color, typography, and how everything interacts with the in-app design, we made Instacart’s communications equal parts mouth-watering and informative, inviting shoppers to revel in the new experience.