United Airlines

Brand Identity
Creative Direction
Campaign Strategy
Social Strategy
Product
UX Copywriting
Design

United Airlines

In collaboration with the Wolff Olins team, we worked with United Airlines to overhaul their brand identity, messaging and design for 2023.

This comprehensive redesign extended across many surfaces, from the airport terminal to United’s social media accounts.

Our mission was to create a streamlined experience that uplifts the traveler from point A to point B while adding some much needed color (and joy) along the way.